338 pages
English language
Published Feb. 17, 2007 by J. Wiley.
The Adweek copywriting handbook
the ultimate guide to writing powerful advertising and marketing copy from one of America's top copywriters
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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
Subjects
- Advertising copy -- Handbooks, manuals, etc