Hardcover, 252 pages
English language
Published 2003 by Apress, Distributed to the book trade in the United States by Springer-Verlag.
In search of stupidity
over 20 years of high-tech marketing disasters
4 stars
(1 review)
A humorous book that takes a look at some of the most influential marketing and business philosophies since the 1980s and, through the dark glass of hindsight, provides an educational and entertaining examination of why they didn't work for many companies.
Subjects
- History of specific subjects
- Sales & marketing
- Marketing - General
- Computer software industry
- Case studies
- Computers
- Business / Economics / Finance
- Management
- Computer Books: General
- General
- Advertising & Promotion
- Computers / General
- Computers / Programming / Software Development
- Business failures
- Finance
- Computer Industry