It's a very well written book, replete with stories, anecdotes, helpful simple diagrams and interviews. Hundreds of interviews.

It's also a massive dumbing down of cognitive science. There were parts where I was simultaneously impressed and appalled at how much detail he was able to leave out while still keeping the bones of the idea in place.

Reading this book is also a great way to be amazed at the behaviors of some people; the woman who gambled away over 900K in particular doesn't make any sense to me. And yet... it's not hard to see how a series of rewards and failures will draw someone into behavior like that.

It is a solid piece of work (over a third of the book is bibilography and endnotes), but I'm impressed by it, but I can't bring myself to love it.